Selling your home in Morrison

Morrison is where south Oakville's lot value is most visible, and a sale here often starts with a question about the land rather than the rooms. The ranch bungalows and split levels built between Morrison Creek and Ford Drive in the decades after the war sit on wide, deep parcels, and two kinds of buyer come to see them: families who want the Oakville Trafalgar and Maple Grove catchments and plan to live in the house as it is, and builders or end users who intend to replace it. Stan Bernardo's team raises the town's tree protection questions early, because a mature canopy shapes what can be built and how buyers value the parcel. Ravine backing on the creek deserves its own photography. Renovated homes should be shown as turnkey; original ones should be priced on the lot and shown clean and uncluttered. Offers arrive from prepared buyers who have already done their homework.

Selling detached homes in Morrison starts with knowing who is already looking there. Stan Bernardo's team has sold across Oakville and Mississauga since the late 1990s; the buyers for Morrison tend to arrive with a street list, a school assignment and a commute they have already tested. The team prices from what detached homes on these streets have recently closed for, prepares the home with a stager, and launches when the largest audience for Morrison is watching. Photography, a floor plan, video, MLS® exposure and the team's own buyer list come with every listing. A written valuation is the first step, before anything else is decided.